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Retention 7 min read

First-year attrition is an onboarding problem

Programs that lose people in year one almost never lose them to the work. They lose them in the four weeks before the first paycheck makes sense.

DW
Dana Whitfield Co-founder & CEO · September 2, 2026

A second-year's weekly sheet, mid-approval. Six signatures, three of them chased by text.

Programs that lose people in year one almost never lose them to the work. They lose them in the four weeks before the first paycheck makes sense.

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